We commonly hear from our clients that they have considered blogging as a way to drive customers to their business. However, it is usually followed by key objections. We will be exploring these objections and provide some recommended solutions over the next few blog entries.
Any of these are valid points, and make blogging seem like a daunting task, especially when you dedicate your time to providing legal representation, medical care, or financial advice to your clients. However, there are some simple and practical actions you can take that will minimize the time you need to spend on your blog, while also building your reputation and your practice’s website traffic.
“But I don’t have enough time to write regularly”
Solution: Hire a Content Writer for Your Blog
There are many subject matter experts who make a living by writing for various sources. When talking to them, be sure they understand how to write with search engine optimization in mind. When talking to potential writers, be sure they can follow the following ground rules:
This may seem time consuming at first, but investing a little time to sample two or three writers will pay off in the long run. These tactics will help you quickly build your blog without requiring a large amount of your time, allowing you to continue focusing on your clients while driving more clients to your business.
Remember, you control the content, so you can always edit a contributor’s entry before posting to your blog.
Where to Hire SEO Experienced Writers
There are 3rd party sites like Elance and ODesk that can help you hire writers without too much financial risk. Their system manages the entire project for you. You can also try posting your need through social media channels.
The value in blogging is that it can really help you grow traffic to your website organically, which is the most valuable way to increase your exposure through search engines. So get that blog started!